Vention is a cloud-based Manufacturing Automation Platform, faced challenges in generating pre-qualified leads while addressing the complex pain points within the industrial automation sector.
They struggled with understanding and communicating how their solutions could effectively alleviate the frustrations of their target customers, which included small to large manufacturing companies. facing difficulties growing their revenue. Their salespeople were tired, burnt out.
**In one quarter, we directly added:**What we did? 🚀
The idea is simple, yet most don't implement it:
We targeted prospects based on the specific business pains they actually can solve, rather than just their job title and company.
To make it concrete, here are their ideal clients pain points: